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    Field: age_group

    Invalid Age Group in Google Shopping Feed

    Your product's age_group attribute contains an invalid value. Google Shopping only accepts 'newborn', 'infant', 'toddler', 'kids', or 'adult' as valid age group values.

    Use our free Feed Validator to check for this and other errors automatically.

    What This Error Means

    The age_group attribute is required for apparel products and helps shoppers find products sized for their intended audience. Invalid values will cause product disapproval.

    Valid age_group values:

    • newborn — 0-3 months
    • infant — 3-12 months
    • toddler — 1-5 years
    • kids — 5-13 years
    • adult — 13+ years (teens and adults)

    Common invalid values:

    • "children", "child" (use "kids" instead)
    • "baby" (use "infant" or "newborn" instead)
    • "teen", "teenager" (use "adult" instead)
    • "all ages", "unisex" (not valid — choose primary target)

    Using transformation rules can help you map your internal values to these accepted terms automatically.

    How to Fix It

    1. Use only accepted values — Replace custom age descriptions with one of the five valid values.
    2. Map your categories — Create a transformation rule to convert your system's age categories to Google's accepted terms.
    3. Consider the primary audience — If a product fits multiple age groups, choose the primary target audience.
    4. Use lowercase — Google requires lowercase values ("adult" not "Adult").

    Examples

    Incorrect
    <!-- Invalid value: -->
<g:age_group>children</g:age_group>

<!-- Invalid value: -->
<g:age_group>baby</g:age_group>

<!-- Invalid value: -->
<g:age_group>teen</g:age_group>

<!-- Case sensitivity: -->
<g:age_group>Adult</g:age_group>

<!-- Non-specific value: -->
<g:age_group>all ages</g:age_group>
    Correct
    <!-- Newborn (0-3 months): -->
<g:age_group>newborn</g:age_group>

<!-- Infant (3-12 months): -->
<g:age_group>infant</g:age_group>

<!-- Toddler (1-5 years): -->
<g:age_group>toddler</g:age_group>

<!-- Kids (5-13 years): -->
<g:age_group>kids</g:age_group>

<!-- Adult (13+ years): -->
<g:age_group>adult</g:age_group>

<!-- Complete apparel product: -->
<item>
  <g:id>TSHIRT-KIDS-BLU-M</g:id>
  <g:title>Kids' Blue T-Shirt - Medium</g:title>
  <g:age_group>kids</g:age_group>
  <g:gender>unisex</g:gender>
  <g:color>Blue</g:color>
  <g:size>M</g:size>
</item>

    Additional Tips

    • Age group is required for all apparel products
    • Teens should use "adult" — there is no separate teen category
    • Consider creating separate products for different age groups
    • Age group affects size interpretation (kids' M vs adult M)
    • Combine with gender for better targeting (kids + boys/girls)
    • Ensure your product images match the target age group

    Related Issues

    Missing GenderMissing SizeMissing ColorInvalid Condition

    Validate Your Feed Now

    Use our free Google Shopping Feed Validator to check for this and other common errors before uploading to Merchant Center.

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