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    Warning
    Field: title

    Product Title Too Long in Google Shopping Feed

    Your product title exceeds 150 characters and may be truncated in Shopping ads. Consider shortening it while keeping important keywords.

    Use our free Feed Validator to check for this and other errors automatically.

    What This Error Means

    While Google accepts titles up to 150 characters, titles exceeding this length may be cut off in Shopping ads, potentially hiding important product information.

    This is a warning, not an error — your product will still be accepted. However, truncated titles can reduce click-through rates because shoppers may not see key product details.

    The visible portion varies by device and ad format. On mobile, even less of your title may be visible, so front-loading important information is crucial. For best results, follow our title optimization guide.

    How to Fix It

    1. Put the most important words first — Brand, product type, and key differentiators should appear in the first 70 characters.
    2. Remove filler words — Eliminate unnecessary articles, prepositions, and redundant descriptors.
    3. Use abbreviations wisely — Common abbreviations (XL, 4K, USB) can save space, but don't sacrifice clarity.
    4. Aim for 70-150 characters — This range provides enough detail while minimizing truncation risk.

    Examples

    Incorrect
    <!-- Too long - will be truncated: -->
<title>Nike Air Max 270 React Premium Special Edition Men's Running Athletic Training Shoes in Black and White Colorway with Enhanced Cushioning Technology Size 10 US</title>
    Correct
    <!-- Concise but descriptive: -->
<title>Nike Air Max 270 React - Men's Running Shoes - Black/White - Size 10</title>

<!-- Alternative approach: -->
<title>Men's Nike Air Max 270 React Running Shoes, Black/White, Size 10</title>

    Additional Tips

    • Apply product title optimization best practices to improve CTR while staying within limits.
    • Don't include promotional text in titles — use other attributes instead
    • Avoid ALL CAPS — it's harder to read and looks spammy
    • Test how your titles appear on both desktop and mobile
    • Use consistent formatting across your product catalog
    • Consider using templates to standardize title structure
    • Move less critical details to the description field

    Related Issues

    Missing TitleDescription Too LongMissing Description

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